Founding Host
Builds the games. Any eligible player can host.
- Creates dependable basketball runs
- Builds a recurring player community
- Manages run access and communication
- May charge player admission
- Can build ratings and trust over time
Founding opportunity
Bring LaceUp to your city.
We're building the world's largest connected basketball community—and looking for the founding hosts and Market Directors who will put their cities on the map.
Scheduling connection coming soon — clicking above scrolls to a preview interest form. No call is booked and no message is sent.
The vision
Build the world's largest basketball community.
Basketball is everywhere, but it's scattered. LaceUp LIVE connects the runs, the hosts and the players city by city — and cities grow when someone local decides to lead.
Market Director
Builds the market. Requires application, review and a formal agreement.
- Works with LaceUp under a separate formal agreement
- Recruits and onboards hosts
- Helps attract players
- Builds run density
- Supports city launches
- Helps coordinate local basketball relationships
- Tracks measurable market growth
Important disclosures
- Market Director opportunities require application, review and a formal agreement.
- Compensation has not been publicly finalized.
- No employment or income is guaranteed.
- Any earnings scenarios published in the future will be estimates only.
- Host and Market Director eligibility is subject to applicable terms.
Who fits
Ideal candidates
You do not need a company. You need credibility on the court and the drive to organize.
Run organizers
People already gathering hoopers weekly — gyms, parks, group chats, open runs.
Community connectors
People who know the courts, the coaches, the rec centers and the players in town.
Local builders
People who want their city to be known for basketball and are willing to do the work.
Activation
What market activation looks like
A realistic sequence, not a guarantee or a timeline commitment.
- Step 1
Conversation
We talk through your city, your basketball background and what you want to build.
- Step 2
Review
Market Director opportunities require an application, review and a formal agreement.
- Step 3
First runs
Founding hosts start dependable runs so local players have somewhere to show up.
- Step 4
Player growth
Local outreach brings players to the runs that already exist.
- Step 5
Run density
More hosts, more nights covered, more reasons to open the app.
- Step 6
Market recognition
Growing markets earn recognition. Specific thresholds are not finalized or published.
Potential benefits
What founding participation may include
Everything below is planned or subject to final program terms. Nothing here is a promise.
- Founding recognitionPlanned — subject to final program terms
- Founding profile badgePlanned — subject to final program terms
- Early access to host toolsPlanned — subject to final program terms
- Potential introductory Host PRO accessPlanned — subject to final program terms
- Opportunity to earn through eligible paid runsPlanned — subject to final program terms
- Potential Market Director compensation under a separate agreementPlanned — subject to final program terms
- Featured market or host storiesPlanned — subject to final program terms
- Local community leadershipPlanned — subject to final program terms
Process
Application and conversation process
Straightforward, and honest about where it currently stops.
- Step 1
Express interest
Share your city, your basketball involvement and what you want to build.
- Step 2
Conversation
A direct conversation about your market. Scheduling is not connected yet.
- Step 3
Review
Fit, market readiness and eligibility review under applicable terms.
- Step 4
Formal agreement
Market Director participation requires a separate formal agreement.
Questions
Founding opportunity FAQ
Founding interest
Tell us about your market
Share your city and your basketball background so we can start the conversation.
Interest form preview—submissions are not yet active. Nothing you type here is sent, stored or shared.